Daktronics
Billboard Advertising
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Dak Difference

Why Choose Daktronics?

Our People. Our Products. Our Services.

Every day, our spirit is reflected in the LED billboards we build and in the way we interact with our customers. We believe that helpful customer service builds lasting relationships and that technological innovation isn't just judged by the electronic signs we build today, but by what we'll build tomorrow.


We believe that we are the LED billboard manufacturer most people turn to worldwide. And we plan to keep it that way. Here are just a few reasons businesses continue to choose our people, products and services:


  • Financially stable - Publicly traded under the symbol DAKT
  • World leader in LED signage systems - We hold more market share than any competitor
  • More than 40 years of experience - 75,000 displays installed worldwide
  • $25 million in R&D investments in 2010 - 4% of sales each year
  • Product Reliability Lab - Located at our headquarters and dedicated to rigorously testing our products
  • Large network - Trained technical service specialists ready to support you
  • Sign Code Department - Support to improve the regulatory environment
  • Help Desk - Troubleshooting over the phone; control software training
  • Creative Services - Professional display advertising and consultation at your fingertips
  • 745,000 square feet - Manufacturing facilities in South Dakota and Minnesota
  • Highest quality LEDs - Ensured by our vendor relationships

Visit our FAQ area for more commonly asked questions about Daktronics and digital billboards.



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