Reasons to Go Digital

Increase your return on investment

• Schedule multiple clients per day.
  • Advertisers can pay different rates based on time slots and how many times their message is viewed.
• Schedule time-specific advertising.
  • A local TV station can set up playlists advertising its morning show, daytime programming in the afternoon, and primetime lineup while people drive home from work.
• Display dynamic-data advertisements.
  • Radio stations can entice people to tune in by advertising what song they're playing. News outlets can broadcast breaking news or up-to-the-minute sports scores.

Open opportunities for smaller advertisers

• Greater flexibility.
  • Advertise during specific hours for a shorter time period.
• More options.
  • Allow two businesses to share space and easily update messages.

Make a difference in your community

• Amber™ alerts.
• Weather advisories.
• National security alerts.
• Breaking news.

Examples of Digital Billboards