University of Minnesota

"Daktronics is the leader in the scoreboard industry and we couldn’t be happier with the product that they’re providing to us and our fans. Throughout the design and development of this project we have been committed to building a first-class facility and this is an excellent example of that. The game-day presentation and experience involve many variables and our scoreboards will go a long way to offering the best collegiate atmosphere possible. "

Joel Maturi
Director of Athletics
University of Minnesota

"As a builder of state-of-the-art sports facilities across the country, it's exciting to see how technology can enhance the fan experience and Mortenson has continued to be impressed with Daktronics' professionalism, workmanship, and quality of their products. "

Ken Sorensen
Vice President
Mortenson Construction

"The best part of the new stadium is having an opportunity to create new marketing ideas and campaigns to highlight the return of football to campus. The massive scoreboard and our relationship with Keyframe allow us to do creative new things we never were able to do in the Metrodome.
The biggest change fans will notice is the move from on-field promotion to video board promotions. In the Metrodome, all of our promotions took place on the field or in the stands due to the restrictions of the video board system. This year we will not only use our brand new Daktronics board for promotions but will also create more fan interaction through texting.
... We have many new sponsors with the stadium. Just like the public, sponsors are excited for the new stadium and the return of football on campus. With all the new opportunities to advertise with the new scoreboard and different areas of the stadium, sponsors are excited to put their name and product out there for 50,000 people to see this fall!"

Kellan White and Rori Carlo
Gopher Marketing Department
University of Minnesota