Daktronics & Westfield Launch In-Shopping Center Digital LED Display Network

    
Chatswood Mall                                                     Bondi Junction Mall, Bondi ELP

The Challenge

Westfield was looking for a reliable digital solution with a sleek look that would display digital messages and advertisements to shoppers in the common areas of 6 shopping malls in Australia. Viewing distances, regarding how close shoppers could get to the displays before the picture became pixilated, needed to be taken into consideration. The size and suspension of the displays from each building’s roof was also a consideration.

Westfield also planned to use the displays for interactive events featuring movies, video games and text messaging campaigns.


    
Chermside Mall                                                     Southland Mall

The Daktronics Solution

Westfield’s needs were met through Daktronics excellent communication and an understanding of what the customer wanted to achieve.

Daktronics designed a quality product that was custom designed to fit the needs of Westfield’s location and viewing preferences. The custom, efficient solution allows for the seven double-sided displays, at six different malls, to hang from the roof. The seven displays are installed in Bondi Junction, Parramatta, Chatswood, Doncaster, Chermside and Southland malls.

“Westfield is a leading player in their industry and we are thrilled to have the opportunity to work with them on this innovative display network,” commented Dan Chase, Director of Asia/Pacific Region, Daktronics Shanghai. “We are excited to implement our control solution, which will allow Westfield’s digital network to grow domestically and may have applications for their global business.”

The Visiconn control system allows users to run their displays from any internet ready computer and integrate multiple display technologies (LED, LCD and others) making it the ideal solution for controlling digital display networks. The technology offers the capability for the clients of Westfield to quickly create and display messages and graphics on the LED displays, allowing advertisers to better target their content to the audience at a particular location or certain time of day.

 

        
Bondi Junction Mall                      Parramatta Mall - Sydney            Doncaster Mall - Melbourne
Bondi Myer

Equipment Information

Chatswood Mall - Sydney, Australia
PST-10i LED video display (2-sided)
800 lines of resolution x 480 columns of resolution
Lines of LEDs on 10 mm (.39”) centers
Approx. Dimensions: 8.0 m x 4.8 m (26’3” x 15’9”) 

Bondi Junction Mall, Bondi ELP - Sydney, Australia
PST-10i LED video display (2-sided)
800 lines of resolution x 480 columns of resolution
Lines of LEDs on 10 mm (.39”) centers
Approx. Dimensions: 8.0 m x 4.8 m (26’3” x 15’9”)

Chermside Mall - Queensland, Australia
PST-10i LED video display (2-sided)
640 lines of resolution x 384 columns of resolution
Lines of LEDs on 10 mm (.39”) centers
Approx. Dimensions: 6.4 m x 3.8 m (20’10” x 12’6”)

Southland Mall - Melbourne, Australia
PST-10i LED video display (2-sided)
576 lines of resolution x 352 columns of resolution
Lines of LEDs on 10 mm (.39”) centers
Approx. Dimensions: 5.6 m x 3.4 m (18’6” x 11’3”)

Bondi Junction Mall, Bondi Myer - Sydney, Australia
PST-10i LED video display (2-sided)
800 lines of resolution x 480 columns of resolution
Lines of LEDs on 10 mm (.39”) centers
Approx. Dimensions: 8.0 m x 4.8 m (26’3” x 15’9”)

Parramatta Mall - Sydney, Australia
PST-10i LED video display (2-sided)
800 lines of resolution x 480 columns of resolution
Lines of LEDs on 10 mm (.39”) centers
Approx. Dimensions: 8.0 m x 4.8 m (26’3” x 15’9”)

Doncaster Mall - Melbourne, Australia
PST-10i LED video display (2-sided)
640 lines of resolution x 384 columns of resolution
Lines of LEDs on 10 mm (.39”) centers
Approx. Dimensions: 6.4 m x 3.8 m (20’10” x 12’6”)