Upgrading Helps Business

Dairy Queen, Anoka, Minnesota

The Challenge

Tim Jindra, owner of the Anoka, Minnesota Dairy Queen, wanted a fresh view for his customers. Considering messages were too difficult to change on the old manually changeable reader board, Jindra looked toward a digital option. "It was time for an upgrade, and we needed to modernize," says Jindra.

The Daktronics Solution

When Jindra was searching for a digital advertising medium that would draw more customers in, another Dairy Queen owner recommended Daktronics. Knowing that Daktronics would provide the support and quality he was looking for, Jindra decided to purchase a Daktronics GalaxyPro® Revolution™ display.

Jindra says that the ease of dayparting his content choices surpassed his expectations, and when summer rolled in, he noticed cake products were selling better than usual. Making sure cake content was displayed during all segments of the day helped Jindra notice the increase of business. He comments, "Cake sales have increased in this past month, and one thing I can attribute that to is the new sign."

The content implemented seems to have captured the eyes of Jindra's customers and his own. "I was very surprised with the look of the content provided; the pieces are really great!" he says.

Since the install, Jindra continues to recieve positive feedback from his customers.

Equipment Description

Full-Color Video Display
Lines x Columns: 64 x 112
Line Spacing: 20 mm (.79")
Approx. Dimensions: 4'10" x 7'10"
(1.47 m x 2.38 m)
Description: 2-sided outdoor display
GalaxyPro® Revolution Series