New Daktronics Displays Light Up Historical Theatre
in Paris
The Challenge
Theatre Le Grand Rex wanted to link its 1932 building with 21st century technology, while still conserving the elegance of the façade. The displays had to be curved to match the shape of the building and be easily accessible.
The Daktronics Solution
Daktronics manufactured and designed two vertical and three custom, curved displays to match the shape of this landmark movie theatre. Fixed banners, previously used for promotion, were removed and replaced with the new displays.
Every hour a theme, relating to the current season, will repeat on the two vertical displays. Snow falling, a beach, underwater views and blooming flowers will all be featured.
“Le Grand Rex wanted their displays to not only share information such as show-times and dates, but also to exhibit entertaining and dynamic content to attract tourists,” said Stef Manning, Account Manager, Keyframe. “The content we produced for the theatre was meant to do just that by incorporating 3D characters that interact with and move between all of the displays. What we produced was well received, and I anticipate future content requests.”
All of the displays will also provide information to customers about events, concerts and movies, currently playing or soon to come.
“I’m proud to have worked with this historical theatre on such an amazing project,” said Alain Castelbou, Daktronics France, Sales Manager. “Everything looks great. It couldn’t have turned out any better.”
Not only are the displays relatively light, they can also be serviced from the front, a huge advantage, as access to the back of the display would have been difficult to construct.
Equipment Description
PS-23 LED video display (Vertical Display)
Custom resolution
Lines of LEDs on 23 mm (.90”) centers
Total Approx. Dimensions: 11.8 m x 2.8 m (38’9” x 9’1”)
PS-10 LED curved video display (Horizontal Display)
Custom resolution
Lines of LEDs on 10 mm (.39”) centers
Total Approx. Dimensions: 2.0 m x 25.0 m (6’6” x 82”)