"Out of This World" Communication
Roswell Community Federal Credit Union, Roswell, New Mexico
The Challenge
"We recently advertised a credit card balance transfer special and in no time we started receiving phone calls."
Karen Griffo, CEO,
Roswell Community Federal Credit Union
When Roswell Community Credit Union opened a new location, they wanted to have a way to communicate directly with customers as they passed by. “It is important to let people know what is happening at our credit union on a constant basis,” said Karen Griffo, CEO of Roswell Community Credit Union.
With the City of Roswell’s “out of this world” reputation, they knew they needed a sign that really stood out to reach their “earthling” customers. They decided that a full-color digital display would be the way to best reach these customers. “Our sign company recommended Daktronics,” said Karen. “And I really think that a color display attracts more attention.”
The Daktronics Solution
The display has shown clear and immediate results. “We recently advertised a credit card balance transfer special and in no time we started receiving phone calls,” said Karen. “We also use the display to promote loan specials, meeting notices and our convenient ATM.”
In addition to the increased visibility, Roswell Community Credit Union enjoys the operational benefits of their digital display. “We can easily change and update our message conveniently from our computer,” said Karen.
Equipment Description
Galaxy® LED Display
Lines x Columns: 16 x 64
Line Spacing: 34 mm (1.34")
Dimensions: 2'6" x 7'8"
(.74 m x 2.32 m)
Description: 2-sided outdoor display
Series: 3500