LAFM/Jade Enterprises
High Fashion Meets High Profile Sign
The Challenge
The Los Angeles Fashion Mart (LAFM)/Jade Enterprises needed an
"Daktronics displays are well put together and user friendly. This new HD product is excellent and one of our favorite displays to offer to our customers. The installation was a smooth installation and took less than two working days to get everything installed and in full operation."
Gus Navarro, Sign Contractor, San Pedro Electric Sign Co.
advertising platform:
- To introduce them to the high- profile area as one of the newer shopping centers
- Advertise the different tenants
The Daktronics Solution
With so many other clothing retailers in the area, combined with the fact that LAFM was brand new to the area, the sign was successful in letting the 20-30,000 consumers in the district know where they were and what they had to offer.
Drawing upon Daktronics' extensive video technology experience, San Pedro Electric Sign Co. provided LAFM and Jade Enterprises with something that was perfect for them. "They've been very happy," Gus Navarro, sign contractor for San Pedro Electric Sign Co. said. "It exceeded their expectations."
Equipment Description
- Full-Color Video Display
- Lines x Columns: 360 x 216
- Center-to-Center Pixel Spacing: 12 mm (.47")
- Approx. Dimensions: 15'1" x 9'2"
(4.59 m x 2.79 m
- Description: 1-sided outdoor display
Venus® 7000 controller
HD-12m-360x216