Lang Media, Albany, New York

The Challenge

In the age of ever-changing media, Michael Lang decided to upgrade his static billboard with a digital billboard. Lang, owner of Lang Media, states that his choice to go digital has improved business. "New advertisers now consider advertising through digital billboards when they were just advertising through radio and cable before."

The Daktronics Solution

"We researched three to four companies before choosing Daktronics" Lang says. The reasons for choosing Daktronics were based on many considerations, including the fact that as a smaller outdoor company, Lang wanted to work with a large, reputable company like Daktronics.

"Daktronics was a great choice," Lang says. "We had no problems at all. We have every confidence in Daktronics." Since Lang decided to go with VisiconnSM, the network-based control system, the support from the Daktronics team has been invaluable.

Lang knew that going digital would help with current and future customers "Our client base includes all non-traditional advertisers, and for the month of May we are completely sold out of our advertising slots," Lang says. "These are promising new sources of business for us, and we have a high renewal rate."

Equipment Description

ValoTM Digital Billboard
Lines x Columns: 260 x 888
Center-to-Center Pixel Spacing: 16 mm (.63")
Approx. Dimensions: 14'2" x 47'2"
(4.3 m x 14.4 m)
Description: 1-sided outdoor display
Controller: VisiconnSM