Enticing With New Technology

Burger King #3021, Hammond, IN

The Challenge

Jim Millen, owner of Hammond Indiana's Burger King, wanted a newer version of his previous Galaxy® display. Located in a high-traffic area, Millen wanted to draw customers in with the presence of newer technology.

The Daktronics Solution

Millen chose Daktronics after the continual excellent service he received from the previous display.

"We needed an upgrade," Millen said. "There are a lot of monochrome signs in the area, and the vibrant colors and graphics of our new sign grab customers' attention."

Millen is excited about the updated control software that makes uploading the Burger King content library simple. With images targeting breakfast, lunch and late-night, Millen says that it is easy to add different messages to correspond with each image.

"The upgrade has made a huge difference in sales," says Millen. Millen reports he has sold more than double the "dollar Icees" per day since the installation of his new display. Millen says that a Burger King nearby, unable to invest in a newer sign due to restrictive sign codes, sells only half the number of Icees per day. This provides further evidence that EMCs help to increase sales Quick Serve Restaurant.

Equipment Description

Galaxy® LED Display
Lines & Columns: 48 x 112
Line Spacing: 20 mm (0.78")
Dimensions: 3'10" x 7'10" (1.5 m x 2.38 m)
Description: 2-sided outdoor display
Series: 3500