Digital Display Cooks Up More Sales for Matt's Steakhouse
"I've been in business for about four years and almost immediately after installing the display, I saw a 12% increase in sales. It has exceeded my expectations."
Matt Sanders, Owner, Matt's Steakhouse
Matt Sanders, owner of Matt's Steakhouse, took advantage of the opportunity to purchase a digital display as part of a refinancing option. His decision hinged on the fact that digital displays produce a significant return on investment. Sanders was not disappointed. In fact, the new display worked even better than he had hoped.
"I've been in business for about four years and almost immediately after installing the display, I had a 12% increase in sales," said Sanders. "It has exceeded my expectations."
The Daktronics Solution
The full-color Galaxy® digital display that Sanders purchased has helped his business get noticed by drivers traveling on the nearby interstate.
"We can make use of graphic images and text to capture more attention," Sanders said. "Customers coming in from the interstate regularly mention they stopped in because of something they saw on the display."
Installing a digital display has not only generated a growth in business for Matt's Steakhouse — it has also given Sanders more freedom with his advertising budget. He saves time and money by communicating with potential customers directly through his display.
"I spend less on newspaper and radio advertising in lieu of promoting our food, banquets, wine sales and more on the digital display," said Sanders.
Galaxy® Full Color LED Display
Lines x Columns: 64 x 144
Line Spacing: 34 mm (1.33”)
Dimensions: 7'9" x 16'6"
(2.36 m x 5.03 m)
Description: 2-sided outdoor display