Digital Display Attracts New Customers
SunWest Federal Credit Union, Phoenix, AZ
"One customer has been driving by us for years on his way to work and created a new membership because of the display."
Brian Gorman, vice president,
SunWest Federal Credit Union
SunWest Federal Credit Union needed an efficient way to inform the community about the services they offer. They decided to build a monument sign featuring a digital display to supplement the existing sign on the face of the building.
The Daktronics Solution
The SunWest Federal Credit Union installed a Daktronics Galaxy® display after both their sign company and satisfied customers recommended Daktronics. An on-site demonstration by Daktronics sales staff showcased how a digital display would increase business.
The display provides the advertising flexibility that SunWest Federal Credit Union requires and opens up a world of new promotion possibilities. "The display allows us to change our message on the fly and has given us the ability to communicate with the thousands of people that drive by every day," Gorman said.
Just three days after installing the display, new customers began signing up for memberships and attributing their interest to something they had seen on the display. "One customer has been driving by us for years on his way to work and created a new membership because of the display," Gorman said.
The overwhelming success of their new digital display has inspired this credit union to install displays at two of their other locations.
"This display has given us a conduit to communicate our products, services, and promotions with thousands of people every day," Gorman said. "It is a point of pride with our existing customers and is regularly bringing new customers in the door."
Galaxy® Full Color LED Display
Lines x Columns: 64 x 160
Line Spacing: 20 mm (.78")
Dimensions: 4'10" x 10'11"
(1.47 m x 3.33 m)
Description: 2-sided outdoor display