Daktronics Product Outlasts the Competition
"We funded a shopping center development in the past where the manager included an LED display from a competitor of Daktronics. It didn't turn out well. This time we wanted to hire someone who knew what they were doing. Through Sensory Interactive's help, we chose Daktronics."
Michael Stautz, Director of Design, MGHerring Group
The Challenge
The Village at Allen, the newest retail and entertainment development in Allen, Texas, is one component of The MGHerring Group's 3-million-square-foot, regional mixed-use lifestyle center located in both the City of Allen and the Town of Fairview.
MGHerring Group Director of Design, Michael Stautz explains why the development felt it needed outdoor sigange:
"We wanted to give an identity to the development and felt that an LED display would help in achieving that goal. Being able to advertise our businesses and promote the action at the Allen Event Center was central to our decision to purchase the display."
The Daktronics Solution
Daktronics provided The Village at Allen with a two-sided LED video marquee display measuring approximately 16-feet-high by 30-feet-wide. The LED display regularly promotes development along the southeast corner of Stacy Road and US 75 with wider viewing angles, sharper contrast and superior brightness.
Sensory Interactive, a firm specializing in developing architectural concepts of unique integrated media environments, designed the entire sign structure for The Village at Allen. Before choosing a vendor, Sensory set up a "shootout" for The Village at Allen decision makers where competing LED display manufacturers showcased their technology. After comparing the products, the development chose Daktronics.
For developments like The Village at Allen, signage is often the first component that consumers see. Today, retail needs a creative edge. Daktronics dynamic digital signage advertising entices people to shop and helps keep consumers informed.
Equipment Description
Daktronics Video Display
Matrix: 300 x 552
Spacing: 16 mm (.63") centers
Dimensions: 16'6" x 30'0"
Description: 2-sided outdoor display
HD-16m-300x552