Creating Content to Create Sales

The Challenge

NextMedia Outdoor has more than 5,000 billboards nationwide and relies heavily on happy customers for repeat business. One of the easiest ways to ensure happy customers for NextMedia is to focus on creating memorable content.

The Daktronics Solution

Wally Thompson, a graphic design artist for NextMedia, said creating content
for digital billboard technology is a new challenge for him.

"The content group at Daktronics has been extremely helpful. With their direction
we’ve been able to create highly effective messaging for our digital clients.
Traditional outdoor design does not entirely translate over to digital outdoor,
so the artistic instruction from Daktronics’ content group has been key in our
successful client renewal rate."

Thompson also said that the overall reception of the digital billboards has been
overwhelmingly positive and selling slots to customers has been easy.

"We consistently receive positive feedback regarding our digital billboards.
Our network sold out well before we began construction of the boards. More
importantly, our digital clients are so pleased with the network, renewals have
been a breeze. Their messages are being seen and remembered, impacting
our clients’ business significantly enough to renew their contracts."

Thompson said that in addition to the help they received with content suggestions,
the customer support after the sale has been outstanding.

"The help from the VisiconnTM [control system] support has been excellent.
They’ve done a great job helping me out. The help is definitely a ten."