Changing the Shape of Advertising
Levin Industries, Inc.
The Challenge
These are a few criteria that made Levin Industries, Inc. a prime candidate for a custom Daktonics LED on-premise display:
- Atlanta-based billboard and sign company
- Prime access to an on-premise sign right on a major freeway
- The opportunity to get a major advertiser
- Potentially 250,000 drivers, 24 hours night and day, viewing the sign
The Daktronics Solution
"The response has been very positive. I have a long-term relationship with Daktronics. I wanted the security of a qualified manufacturer, and someone who would respond to our needs and respond with an open mind. That’s Daktronics."
Michael Levin
President of Levin Industries, Inc.
With Daktronics striving to make product and service their priority, no wonder sign companies choose Daktronics. This came into play when Michael Levin, president of Levin Industries, Inc., got ready to install his custom digital display in Atlanta, Georgia. Levin, said that the "[Installation process] went terrific. The nice thing, actually, the nicest thing, was that Daktronics and the installer were on the same page. With a sign of that size 100 feet in the air and it being very cold and damp, I needed someone with Daktronics’ reliability to trust."
Equipment Description
Valo® Digital Billboard Advertising
Full-Color Display
Lines x Columns: 540 x 912
Center-to-Center Pixel Spacing: 16 mm OT
Dimensions: 28'4" x 48'10" (8.64 m x 14.88 m)
Description: 1-sided outdoor display
Valo® play controller
DB-9110-540x912-16