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WE Fest

Upstage Video Keeps Music Fans Stomping Their Boots at WE Fest with Daktronics Video Screens

BROOKINGS, S.D. – August 22, 2011 – WE Fest, an annual country music festival held just outside of Detroit Lakes, Minn., recently pulled in more than 48,000 music fans for a 3-day festival featuring musical giants like Miranda Lambert, Willie Nelson and Lynyrd Skynard to Brad Paisley and Lost Highway. Fans didn’t miss a beat or detail of their favorite acts with this year’s enhanced sound, lighting and high-definition Daktronics (Nasdaq-DAKT) LED video screens.

Upstage Video, one of North America’s premier rental and staging video suppliers, worked with We Fest organizers to construct the modular LED video screens for the event. The two 15’ H x 24’ W Daktronics PST-12HD displays hung right and left stage to provide the audience close up views of the action. The displays ran live video footage, advertisements and event information throughout the festival.

“Everything went very smoothly and the set up was very easy,” said Doug Murray, President of Upstage Video. “We worked with the organizers prior to the event to create custom rigging for towers that were already on site — the product went right up and looked fantastic.”

Daktronics PST-12HD panels are the ideal choice for outdoor festivals and similar events. The product’s thin, lightweight designs provides for easy set up and teardown while high-brightness and unique louver design overcomes harsh outdoor lighting conditions and creates wide-viewing angles ensuring all attendees get a great view.

Next year will mark WE Fest’s 30th anniversary celebration and many upgrades are in the planning process for the event — including larger video screens.

About Upstage Video
North America’s premier rental and staging video supplier, Upstage Video inventories the widest variety of LED solutions and multi camera production packages in the world. For touring and show clients or festivals and world class sporting events who want the latest gear and the most creative solutions, Upstage Video provides the resources and expertise for all of their mobile or modular large screen display needs. For more information about our personal service, expertise and technology you may visit our website at www.upstagevideo.com, but we would prefer you give us a call. (610) 323 7200



About Daktronics

Daktronics is recognized as the world’s leading provider for full-color LED video systems. Such Daktronics systems, used in both modular and fixed-installation applications, feature a host of patented manufacturing, image processing and control system techniques and technologies that provide it a significant competitive advantage in the LED video marketplace. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world’s leading provider of large screen LED video display systems. For more information, visit the company’s Web site at http://www.daktronics.com.

Safe Harbor Statement

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2011 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.


For more information contact:
MEDIA RELATIONS:
Mark Steinkamp
Mobile & Modular Marketing
tel (605) 692-0200
e-mail Mark.Steinkamp@daktronics.com
DAKTRONICS SALES:
Myron Linde
Mobile & Modular Sales Manager
Tel (605) 692-0200
e-mail myron.linde@daktronics.com

UPSTAGE VIDEO CONTACT:
Doug Murray
President
Tel (610) 323-7200
e-mail doug@upstagevideo.com

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