Daktronics Times Square LED Video Spectaculars to Help Celebrate 2009

New York’s Times Square will usher in the New Year with the aid of Daktronics LED video displays

BROOKINGS, S.D. – Dec. 19, 2008 – As the iconic New Year's Eve Ball descends from atop One Times Square, an estimated one million people in Times Square and billions watching throughout the world will gaze upon the largest group of digital advertising displays in the world, many manufactured by Daktronics Inc. (NASDAQ-DAKT)of Brookings, S.D.

Daktronics first made its mark in Times Square when the company installed equipment for the well-known Dow Jones Zipper display in 1986 and has been an established spectacular signage provider in the Square ever since, boasting over 20 major installations, more than any other LED display manufacturer.

Today, Daktronics’ LED spectacular display systems entertain and inform audiences both in Times Square and around the world on a daily basis. Most notably, the company’s pioneering LED technology is showcased with the Coca-Cola display in Times Square. The display has become a landmark fixture inside Times Square with its unmistakable 3-D design and 2.6 million LEDs. Not to be outdone, the Daktronics-installed 70-foot-tall Anheuser-Busch display stands tall in the middle of One Times Square, one of the most internationally recognized hotspots
during New Year’s Eve.

For an entire century, Times Square has been the epicenter of New Year’s Eve celebrations with its innovative array of towering electric billboards advertising everything from the latest beverage to the next electronic advancement.Only in the past decade has Daktronics LED video technology completely revolutionized the advertising industry, transforming the once bright neon displays into full-motion video, allowing Crossroads of the World spectaculars to
become significantly more dynamic and engaging with the public.

Daktronics is the only company who has the capability to design, manufacture, integrate, install, train, service, and program entire LED display systems. Daktronics is recognized as the world’s leading provider of full-color LED video displays, with the most video boards designed, manufactured and installed worldwide.