Daktronics ProPixel® Technology Lights Up The Grand Lisboa Hotel in Macau
BROOKINGS, S.D. – July 10, 2007 – Casinos in Macau SAR, China, are known for dazzling lights and extravagant structures, and Daktronics Inc. (Nasdaq-DAKT) is continually in the middle of the action. Daktronics of Brookings, S.D. has taken lighting to the extremes by designing, manufacturing and installing a ProPixel® intelligent lighting system for The Grand Lisboa Hotel that combines the typical outdoor lighting effects with the ability to create and display custom text messages, graphics, animations, and video images.
The Grand Lisboa’s exterior was inspired by the yellow lotus flower, which is regarded as an official emblem of the Macao Special Administrative Region, and enhanced by an egg podium base, giving an elegant impression of a Faberge egg. The egg podium, which measure 56 meters (184’) high and 189 meters (620’) wide with an area of approximately 10,609 square meters, is completely lit up using over 59,000 ProPixel® light-emitting diode (LED) lighting elements. The podium is made up of 12,000 triangles of different colored triangle-shaped glass with ProPixel® elements engineered to custom fit the spaces between the pieces of glass.
“We reviewed the proposals from many companies worldwide, before choosing Daktronics’ ProPixel to light up our property. We have been pleased with the results,” said Mr. Alan R. J. Ho, Management Committee of Sociedade de Jogos de Macau (SJM), owner of The Grand Lisboa.
Daktronics ProPixel® RGB LED lighting elements were chosen over conventional lighting methods for their superior brightness, long lifetime, low power consumption, and unique visual effects, the likes of which have not been seen before in outdoor architectural lighting before.
Daktronics Keyframe® creative group was also instrumental in the project success. Keyframe®, a division of Daktronics, delivers the creative vision and technical expertise to help customers maximize the impact of spectacular display systems. Keyframe® creative services was responsible for building all creative content for the initial project opening ceremony and building a creative content foundation. This foundation enabled the customer to open the property with a full menu of display content that created an immediate impact in the market.
“The project was a unique challenge. We put together a strong technical team to design and install the system that met the architect’s and the customer’s expectations. From product engineering and system design, to project management, content creation, and support from Daktronics technical service office in Macau; each was required to create a truly spectacular display unlike anything else in the world,” said Peter Dunkle, Asia Pacific Business Development for Daktronics.
ProPixel® lighting elements will also accentuate the facility’s marquee entrance display, using a total of 2,543 elements for the veins on the leaf-like structure and the channel letters that spell “Grand Lisboa” in both English and Cantonese Chinese.
Daktronics exciting ProPixel® LED elements offer the ability to design and build freeform, video-capable architectural elements and channel letters with out the constraints of traditional square LED modules. This ultra-sophisticated technology is essentially a video display system with true video processing in 100% digital, 19-bit processing and is capable of displaying more than 4.3 trillion colors.
With full-color, full-motion capability, ProPixel® technology provides unequalled impact while consuming less power and requiring less maintenance than traditional lighting methods, such as neon and incandescent lamps.
About The Grand Lisboa Hotel
The new and extravagant Grand Lisboa Hotel opened Feb. 1 in Macau SAR. The Grand Lisboa is an updated version of the Lisboa Hotel, which is located across the street, and will be the tallest building in the city.