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Sinclair Oil Selects Daktronics as LED Signage Provider

Sinclair Oil LED Sign BROOKINGS, S.D. – June 29, 2011— Daktronics Inc. (NASDAQ-DAKT) of Brookings, S.D., and Sinclair Oil Corporation of Salt Lake City, Utah, today announced the LED display manufacturer is now the petroleum distributor’s LED signage provider.

Sinclair Oil Corporation, which supplies more than 2,000 stations and convenience stores in twenty-two U.S. states, will specify Daktronics LED gas price and message display products as part of their approved signage imaging. Sign companies serving Sinclair's independently operated service stations will work with Daktronics to price, purchase, integrate and install the products to meet Sinclair’s image standards. "Daktronics is proud to have been selected as a long-term supplier to Sinclair Oil," says Vic Wenner, Daktronics petroleum sales manager. "It's clear Sinclair Oil embraces this technology and understands its importance in promoting their brand image and adding value to its retailers."



About Daktronics Billboard Statement

Daktronics is the world’s largest supplier of large-format LED display systems, including digital LED billboards, large-screen video displays and control systems for sports and commercial venues. Daktronics has built and installed hundreds of thousands of LED displays in more than 100 countries, and offers more than 40 years of dynamic display experience. Daktronics installed its first digital billboard in 2001. For more information about digital billboards, visit: http://www.daktronics.com/billboard, e-mail the company at outdoor@daktronics.com, or call toll-free at (800) 325-8766.

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For more information contact:
MEDIA RELATIONS
Joni Schmeichel
Commercial Marketing
tel 605-692-0200
e-mail joni.schmeichel@daktronics.com
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