Daktronics ProStar® Video Display Installed at SMG Building in Shanghai, China

Brookings, S.D. – Feb. 14, 2006 - Daktronics, Inc. (Nasdaq-DAKT) of Brookings, S.D., has designed and manufactured a video display system for the SMG Building in Shanghai, China. The display is located on the outside of the SMG Building, which is located in the heart of Shanghai on Nanjing Road.

"We recently purchased a ProStar® VideoPlus light emitting diode (LED) display system from Daktronics, and it is just great! The dynamic visual communication system has achieved and even far exceeded our expectations of informing and entertaining our audiences, and upgrading the public image of SMG, or Shanghai Multimedia Group, as the information, broadcasting and communication center of Shanghai," stated Peter YAN Wie of Color Moving Media Co. Ltd.

The video display is 9.2 meters high by 11.8 meters wide (31 feet by 39 feet 5 inches) and is comprised of more than 614,000 individual red, green and blue LEDs (pixels on 23 millimeter spacing). The display has the capability to show video, animation, graphics, stock quotes, financial news, news headlines and other information in 4.4 trillion colors.

The display features the latest advancements in LED video technology. The ProStar® system will be used to promote SMG's programs and advertisers, and will be visible to many pedestrians and motorists passing by each day.

"No wonder Daktronics is recognized as a world leader in scoreboards, electronic displays and large screen video systems. The company has fully lived up to your strong reputation for delivering quality, reliable products, supported by top-notch services, ranging from your tremendous help in presales communications such as answering our various questions, understanding our needs and resources, and providing a well-rounded solution that fits perfectly with our requirements, to your complete line of in-sales training and after-sales support and maintenance services," further stated Peter YAN Wie of Color Moving Media Co. Ltd.

ProStar® technology, HD-ready and available only from Daktronics, uses the latest in red, green and blue (RGB) LED technology to present live and recorded video images, colorful animation and vivid graphics with incredible brightness and wide angle visibility. ProStar® LED video display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.

The new video display is operated with Daktronics' proven Venus® controller and V-Link® video processor. The Venus® 7000 controller is used to create, organize, and display content, including text messages, graphics, animation and video clips, on the ProStar® display. The V-Link® video processor digitizes and scales live video for display on Daktronics video boards. These products are revolutionizing the viewing experience for patrons and advertisers worldwide.

Daktronics began manufacturing large screen, full-color, LED video displays in 1997. Since 2001, independent market research conducted by iSuppli Corporation lists Daktronics as the leading worldwide provider of large screen LED video displays. No single company can match Daktronics' experience in managing the design, manufacture, installation and operation of integrated display systems. Daktronics has proven its ability to successfully manage projects for venues around the world due to their vast experience to help meet important deadlines and stay on budget.

About Shanghai Media Group (SMG)

The Shanghai Multimedia Group (SMG), under the Shanghai Media & Entertainment Group (SMEG), is a multimedia television and radio broadcasting, news and Internet company. SMG's core business is television broadcasting and related media entertainment services including sports, showbiz, performance arts, science and technology, and finance. The television broadcasting media consists of 11 analogue TV channels, 90 digital paid cable TV, a full broadcasting Internet TV service, along with 10 analogue and 19 digital radio services. The group also operates and owns five sports centers and 14 cultural art centers. Other areas of operation include newspapers, magazines, news websites and audio-visual publishing.