Daktronics Releases Freeform LED Education Guide

Guide addresses challenges that come with new technology

BROOKINGS, S.D. – Oct. 1, 2009—Daktronics Inc. (NASDAQ – DAKT) released its interactive Freeform LED Education Guide today. The exclusive guide covers topics important for professionals allied to the LED field, including architects, consultants, and technology integrators. The interactive Freeform LED Education Guide defines freeform LED displays and elements, discusses different scenarios like daytime viewing, contrast, transparency/fill factor, viewing distance, and closes with a technical glossary.

"LED video technology is quickly merging with lighting, which is making for entirely new possibilities for signage," said Jon Settingsgard, ProPixel® product manager at Daktronics. "With this new emergence, video and lighting professionals need to understand both the advantages and limitations of the technology. As the world leader in video displays, Daktronics has stepped up to provide that guidance."

Jim Vasgaard, reseller sales and marketing manager, said freeform video elements are revolutionizing the industry, and Daktronics is trying to help the industry understand the new technology.

"Our goal is to assist people in the industry, like designers and consultants, in understanding how to see or visualize the uses," Vasgaard said. "We want them to realize the creative potential and how this product line fits into their designs."

Daktronics has several installations that incorporate or use freeform LED elements, including The Americana at Brand, Glendale, Calif., Grand Lisboa, Macau, China, and River Spirit Casino, Tulsa, Okla. Several more projects will be installed internationally in the coming months.

Those interested in receiving the guide can sign up at www.daktronics.com/SpectacularsSignup. Once registered, users will also receive regular updates on the industry, new technology, and other educational pieces.

About Daktronics
Daktronics is recognized as the world's leading provider of full-color LED video displays. Daktronics began manufacturing large screen, full-color LED video displays in 1997. Since then, over 4,200 full-color LED displays have been sold and installed in sporting and commercial facilities around the world. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world's leading provider of large screen LED video displays.

Daktronics has strong leadership positions in, and is one of the world's largest suppliers of, large screen video displays, computer-programmable displays, control systems, electronic scoreboards, and digital billboards. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company's World Wide Web site at: http://www.daktronics.com, e-mail the company at sales@daktronics.com, call (605) 697-4300 or toll-free (800) 325-8766 in the United States or write to the company at 201 Daktronics Drive PO Box 5128 Brookings, S.D. 57006-5128.

For more information contact:
MEDIA RELATIONS: SALES RELATIONS:

Julia Angerhofer
Daktronics Commercial Marketing
(605) 692-0200 ext. 56779
Julia.Angerhofer@daktronics.com

Jim Vasgaard
Reseller Sales and Marketing Manager
(870) 897-3700
Jim.Vasgaard@daktronics.com