Daktronics Offers Free Display Content Promoting Select Charities

BROOKINGS, S.D. – Dec. 16, 2009 – In the spirit of the season, Daktronics Inc. (NASDAQ‐DAKT) now offers a free content catalog, Charitable Offerings, featuring the logos of six non‐profit organizations, for all Daktronics display owners to use.

Daktronics understands the importance many display owners place on supporting their favorite charities. With this in mind, the free catalog includes stills and animations of Habitat for Humanity, Children's Miracle Network, March of Dimes, Red Cross, Go Red, and Pink Ribbon International logos. People interested in accessing the free catalog can do so at their convenience on the Daktronics web site e‐commerce pages.

Display owners have reacted enthusiastically to the catalog. "These [charity logos] are a fantastic idea. Thank you, Daktronics!" says repeat customer, Becki Waskey, South Tacoma Auto, Tacoma, Washington.

Daktronics Creative Services is dedicated to helping sign companies build lifetime relationships with their customers by making sales‐driving content easily available to them. Effective content enables the display to meet its promised goal: to win the consumer's glance. With this in mind, Daktronics' new e‐commerce pages went live April 1, 2009, where product users can shop, click, download, and use content created by Daktronics professional motion graphic artists. The e‐commerce pages have attracted a high number of visitors ever since.

In addition to the Charitable Offerings, users can find other content catalogs with seasonal, holiday, sports, and other themes on the e‐commerce pages. Each content catalog contains both stills and animations to accommodate every city's sign codes. The site offers content for either monochrome or full‐color displays in a variety of sizes.

Sign companies can send their customers to shop, click, download, and use new content by visiting: www.daktronics.com/commercialcreativeservices.

About Daktronics
Daktronics has strong leadership positions in, and is the world's largest supplier of, computer-programmable displays, large screen video displays, digital billboards, and electronic scoreboards and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company's World Wide Web site at: www.daktronics.com/petroleum or e-mail the company at commercial@daktronics.com, call (605) 692-0200 ext. 56219 or toll-free (800) 325-8766 in the United States or write to the company at 201 Daktronics Drive PO Box 5128 Brookings, S.D. 57006-5128.

For more information contact:

Media Relations:
Dawn Waterman
Marketing
605-692-0200 ext. 57220
commercial@daktronics.com

Sales Relations:
Gina Peterson
Daktronics Creative Services
605-692-0200 ext. 56675
commercial@daktronics.com