Daktronics Releases Report of Digital Display Effectiveness for Convenience Stores

BROOKINGS, S.D. – Feb. 23, 2011 – Daktronics Inc. (NASDAQ-DAKT) today announced the release of "A Look at the Effectiveness of Digital Displays for the Convenience Store Industry," a report about how digital reader boards encourage consumers to go inside stores.

Digital reader boards create and drive impulse buys for convenience stores. The new white paper highlights the following LED display advantages:

• More visually appealing than manual copy boards
• Offer a substantial return on investment
• Appeal to convenience stores target audiences
• Move customers from the pump and into the store

"This report takes an interesting look at the benefits on-premise digital signage offers convenience stores," says Vic Wenner, Daktronics petroleum sales manager. "Convenience store owners are first and foremost businesspeople, and they want to see proof that an investment will pay for itself quickly and drive dollars to the bottom line."

Download the white paper at: http://www.daktronics.com/digitaldisplaywhitepaper