Daktronics Releases Guide Educating Corporate QSR Brands on Benefits of Digital Reader Boards

BROOKINGS, S.D. – Jan 14, 2010 – In an effort to educate corporate quick service restaurant decision makers on LED display technology and its benefits, Daktronics Inc. (NASDAQ-DAKT), the world's leading LED display manufacturer, recently completed the comprehensive digital reader board guide: "Digital Display Best Practices."

According to Daktronics' quick-service restaurant sales manager, Vic Wenner, the informative guide addresses critical decisions QSR corporate brands must make when rolling out an effective digital sign program.

"This new guide outlines the many factors QSR decision makers must take into consideration when crafting a digital signage strategy for their brand," says Wenner. "Digital signage is a highly visible component of QSRs exterior image package, so it's important to get it right. This guide outlines the key components of a successful digital signage program and helps QSR corporate managers know the right questions to ask."

Historically, outdoor digital reader boards have been bought by franchisees and managed by each individual location. Today, advances in control system technology enable corporate marketing departments to support their franchisees by providing timely, effective, professionally created messages over the web.

"Restaurant brands can tailor the system to meet their individual needs. The web-based system allows tremendous cost savings in the effort required to make the messages, and puts the absolute best content in the hands of franchisees," added Wenner.

To request a copy of "Digital Display Best Practices" contact Vic Wenner at 888-325-7446 or email at vic.wenner@daktronics.com. For more information about Daktronics digital reader boards for quick serve restaurants visit www.daktronics.com/qsr.