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News Releases
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Dallas Cowboys Offer Fans World-Class Game-Day Experience with Eight Daktronics Video Displays
BROOKINGS, S.D. – September 23, 2009 – The NFL’s Dallas Cowboys expanded their game-day video experience with the installation of eight Daktronics (Nasdaq-DAKT) portable modular LED displays on their new stadium’s outdoor plaza.
“Our plazas provide almost eight acres of landscaped outdoor space for fans to gather before, during and after the game,” said Cowboys owner Jerry Jones. “The addition of the Daktronics video boards provides engaging entertainment for our fans, enhancing everyone’s game-day experience. This connects everyone to live action from our pregame shows, the game itself and all the way through to our postgame interviews.”
The portable displays, comprised of Daktronics PST-12HD video panels, bring fans live HD broadcasts of each game from state-of-the-art Sony® HD production equipment. The displays also show crowd prompts, live scores, standings updates and a variety of other promotional content during pregame, in-game and postgame activities.
“The Cowboys have a tradition of providing one of the best game-day experiences in football,” said Myron Linde, Daktronics mobile and modular sales manager. “We are pleased to be working with the Cowboys, Sony and GoVision to help usher in an exciting new chapter in that tradition.”
As a fully portable video solution, the displays give the Dallas Cowboys the flexibility to quickly disassemble the displays at the end of the season to partner with GoVision, a Texas-based audiovisual rental company, which will use the displays for a variety of off-season events.
“When you combine the biggest name in football with the biggest rental and staging company in Texas, it’s always a win-win situation,” said Chris Curtis, President of GoVision. “The flexibility of these panels will allow us to showcase the Cowboys displays at PGA tournaments, music festivals and a variety of big events this offseason.”
The new displays made their NFL debut at the Cowboy’s home opener on Sept. 20 against the New York Giants.
About the Dallas Cowboys
Headquartered in Irving, Texas, the Dallas Cowboys Football Club has won five Super Bowls, eight NFC crowns and 19 Division titles. Founded in 1960, the Cowboys played their homes games in the Cotton Bowl in Dallas, TX, from 1960-1971, moving to Texas Stadium in Irving, TX, mid-way through the 1971 season where they will play through the conclusion of the 2008 season. In his 18th season as the club’s Owner and General Manager, Jerry Jones helped direct the team to Super Bowl victories following the 1992, 1993 and 1995 seasons. In 1995, Dallas also became the first team in NFL history to win three Super Bowls in four seasons, while tying the NFL record for most Super Bowl victories by an organization with five. For more information, visit the Dallas Cowboys at www.dallascowboys.com.
About GoVision™
GoVision L.P. (www.jumbo.tv) provides affordable day or night, larger-than-life video broadcast for outdoor and indoor events nationwide through state-of-the-art LED walls and a fleet of custom-built mobile units. GoVision’s fleet ranges from GoBigger, the world’s largest mobile high-definition LED screen, to GoTron, a 9’ x 12’ screen perfect for events with smaller crowds and budgets, and everything in between. GoVision has had a prominent role in countless national events, including the 55th (Bush) and 56th (Obama) Presidential Inaugurations, the Breeders’ Cup, Olympic Torch Relay, Dallas Cowboys halftime shows and Lance Armstrong’s Ride for the Roses. The Keller, Texas-based company is the screen provider of the NCAA Final Four, Texas Motor Speedway, the University of Oklahoma and San Jose State football teams and several PGA tournaments.
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About Daktronics
Daktronics is recognized as the world’s leading provider for full-color LED video systems. Such Daktronics systems, used in both modular and fixed-installation applications, feature a host of patented manufacturing, image processing and control system techniques and technologies that provide it a significant competitive advantage in the LED video marketplace. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world’s leading provider of large screen LED video display systems. For more information, visit the company’s Web site at http://www.daktronics.com.
Safe Harbor Statement
Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2009 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.
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201 Daktronics Drive PO Box 5128 Brookings, SD 57006-5128
Tel (605) 691-3639 email Joni.Diekmann@daktronics.com
www.daktronics.com
Copyright © 2010 Daktronics
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