Daktronics Launches Digital Billboard Ad Strategies

BROOKINGS, S.D. – June 8, 2011 – Daktronics Inc. (NASDAQ-DAKT) of Brookings, S.D., announces "Digital Ad Strategies," an informative, value-added service offering insight and techniques for helping Daktronics customers make more money with digital billboard advertising.

The value-added service offers digital billboard owners creative and successful marketing strategies that include: 

• Arming outdoor advertising companies with the information they need to promote the digital billboard medium.
• Showing the different ways digital technology can be used.
• Sparking ideas and encouraging creative new ways to make digital outdoor the best way to advertise.

• Increase revenue
• Capture return on investment quickly
• Build synergy with existing static inventory
• Develop a larger loyal advertising clientele.

"'Digital Ad Strategies' gives our customers a fresh approach to selling digital inventory," says Jill Krogman, Daktronics billboard business development. "Daktronics is committed to the outdoor industry, and 'Digital Ad Strategies' is another way in which we aim to help aid the success of our customers."

Visit www.daktronics.com/bbadstrategies to watch an informational video and to register for "Digital Ad Strategies."