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Continental Airlines Arena to Replace Exterior Box Office Marquee

BROOKINGS, S.D. – Sept. 20, 2007 – The New Jersey Sports & Exposition Authority announced today it will replace its main box office marquee outside of Continental Airlines Arena, with a new full-color digital display designed and manufactured by Daktronics Inc. of Brookings, S.D. (NASDAQ-DAKT).

The state-of-the-art system features the latest Daktronics LED technology with the capabilities to present video images, colorful animation and vivid graphics with incredible brightness and wide angle visibility. The display will measure approximately 5 feet high by 57 feet wide with pixels on 23 millimeter spacing. Daktronics LED technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.

“The upgrade to the LED technology has really given us much more opportunity to promote our events, look at sponsorship opportunities and provide better wayfinding for the fans during events,” said Richard Carlino, Director, Multimedia Event Productions at the Meadowlands Sports Complex. “At the NJSEA, we are big fans of Daktronics equipment and service. It makes my job easier when it comes time to upgrade our facilities knowing that Daktronics can offer turnkey solutions for many diverse applications.”

Daktronics and the New Jersey Sports & Exposition Authority, who runs the Meadowlands, have had a long and rewarding relationship, as Daktronics has provided 14 ProStar® and ProAd® LED video displays for Giants Stadium, Continental Airlines Arena and Meadowlands Racetrack in East Rutherford, New Jersey.

The company first installed display equipment at Giants Stadium in 1989 and equipment at Continental Airlines Arena and the Meadowlands Racetrack in the early 1990s.

About Continental Airlines Arena and the Meadowlands

Continental Airlines Arena is home to the NBA's New Jersey Nets and hundreds of different events. The Meadowlands is the world's capital of sports entertainment featuring four professional sports franchises: the Giants, Jets, Nets and the NY/NJ Red Bulls.


About Daktronics

Daktronics has strong leadership positions in, and is the world’s largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at sales@daktronics.com, call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

Also find us at:
Daktronics on Facebook Daktronics on Twitter 


For more information contact:
MEDIA RELATIONS:
Mark Steinkamp
Marketing Manager
tel (605) 692-0200
e-mail Mark.Steinkamp@daktronics.com
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