Clemson University Rendering

Clemson Athletic Department to Upgrade Memorial Stadium with Daktronics Integrated Video, Scoring and Sound System

Upgrades also to be provided at Baseball, Basketball and Soccer Venues

BROOKINGS, S.D. – June 21, 2012 – Daktronics Inc. (Nasdaq – DAKT) of Brookings, S.D., in conjunction with the Clemson University Athletic Department, is pleased to announce the upcoming addition of an integrated video, scoring and sound system for Memorial Stadium. The new state-of-the-art light emitting diode (LED) system will be installed prior to the 2012 college football season.

Incorporated into the existing east end zone structure, Daktronics will install a large video display measuring approximately 25 feet tall by 61 feet wide. Utilizing the latest in LED technology, the video display will offer superb clarity and contrast of video images, excellent viewing angles and the ability to operate as a single giant display or be divided into multiple zones (windows) to show a wide variety of statistics, information, graphics, animation, and live and recorded video.

Located in the corners of the WestZone Club, Daktronics will provide additional video displays. Each measuring approximately 19 feet tall by 31 feet wide, these displays will ensure every fan throughout the stadium will have a crisp view of the action on the field.

A custom Daktronics sound system will be integrated with the video and scoring system. The system will provide full-range sound reproduction and deliver clear and intelligible speech while delivering pounding bass energy, smooth mid and high range frequencies, and high impact entertainment.

Daktronics will also install an additional 730 feet of LED ribbon boards mounted to the sideline fascia on the north and south stands of Memorial Stadium. These displays will integrate seamlessly with existing ribbon board technology already in the stadium while providing game information, real-time statistics, animation and sponsor logos to raise the crowd’s interest and enthusiasm level. These displays can be used in a variety of creative ways to recognize any active sponsors.

Memorial Stadium will see the addition of over 4,700 square feet of LED digital signage bringing the overall total to more than 6,000 square feet of Daktronics signage throughout Death Valley.

“We are very excited about enhancing the fan experience in Memorial Stadium through these displays. They will just add to the stellar game-day atmosphere at Clemson and be another factor that contributes to Death Valley being one of the toughest places to play in the country,” said Mike Money, Director of Marketing, Clemson Athletics. “The fan experience will be enhanced in multiple areas. First and most important, every seat will have a viewing angle of a video board. Secondly, with the upgrade in technology fans will have a clearer and more vibrant viewing experience with the displays. And finally, with the additional displays it will allow for more content to be displayed like stats, scores, etc.

“Daktronics is the proven industry leader and has a long standing relationship with Clemson Athletics. We are proud to partner with Daktronics as they are committed to providing not only a quality product but a level of service that is unmatched,” added Money. “This is an extremely exciting time for Clemson Athletics as we upgrade our displays not only at football, but at soccer, basketball and baseball as well. This is a great example of the Athletic Department and IPTAY’s commitment to continuing to add to the fan experience as well as our commitment to our student athletes.”

Clemson Athletics will relocate the existing LED video display from Memorial Stadium to be used at Doug Kingsmore Stadium (baseball) and Historic Riggs Field (soccer). At Doug Kingsmore Stadium, the video display will replace one of the first ever LED video installations provided by a LED manufacturer which was done in 1997.

Daktronics will also provide new LED video displays to the current centerhung display at Littlejohn Coliseum, home to Clemson basketball.

Also included in the project is Daktronics new Show Control System to be featured at each venue. The company’s LED video processing system is touted as the best in the industry, processing and scaling live and recorded video signal to vivid digital imagery on large LED displays. The Show Control System is one of the latest developments from Daktronics, providing a power combination of control software, data integration, and playback hardware. For more info on the Show Control System, visit www.daktronics.com/show.

“The new integrated system will offer the highest quality audio-visual experience and will take the game day atmosphere at Death Valley to another level that will rival that of any venue in the country,” said Glen Marts, Daktronics Sales Representative. “We are proud to provide this innovative solution to Memorial Stadium and continue our long-standing partnership with Clemson Athletics.”

About Clemson University

Clemson University is a member of the NCAA Division I and competes in the Atlantic Coast Conference. Visit www.clemsontigers.com for complete renderings of the displays in each venue.